In this book, al-Balagh Ya Faryad-e-Dard, Hazrat Mirza Ghulam Ahmad (as) said:

“It has wounded the feelings of millions of Her Majesty’s Muslim subjects living in the Punjab and other provinces of India by its abusive, scurrilous and contemptuous tone and by using the most indecent and insolent epithets and grossly offensive language against our lord and master, the Seal of the Prophets, the holiest of the Holy, Hazrat Muhammad Mustafa (sa) and has so severely affected Muslim hearts by its shameful and disgraceful falsehoods and fabrications that its harmful effects will extend to our posterity.” (page 1 of the book, Ruhani Khaza’in, vol. 12, p. 369)

Hazrat Mirza Ghulam Ahmad (as) rejected the idea of presenting a Memorial to the Government which he described as acknowledging the defeat and he laid down ten fine conditions for a person who could write a strong rejoinder rejecting point by point malicious allegations levelled against the holy wives of the Holy Prophet (sa).

However, the Anjuman Himayat-e-Islam, Lahore, prepared and sent a memorial on April 26, 1898, to the Government but Hazrat Mirza Ghulam Ahmad (as) said that the step contemplated was not right. He inculcated patience and advised that a reasonable reply should be written.

Hazrat Mirza Ghulam Ahmad (as) refuted the stand of the Anjuman and pointed out that Ummahatul Mu’minin was not the only publication, which needed a reply. The Aryah Samajists and the Christian missionaries had been attacking Islam for the last 60 years. Therefore, it was necessary to make a joint effort to counter this mischievous propaganda. He suggested that one man should be elected and put in charge of the work. He should choose his own assistants. But care should be taken to elect a man who should be spiritually qualified and really competent to do the job well. Like Prophet Joseph, who offered to act as a treasurer in the days of the great famine, Hazrat Mirza Ghulam Ahmad (as) offered his own service for this purpose if the people cared to avail themselves of it.

At the end of the book, he also appealed to Muslims, both in Arabic and Persian, living outside India to assist him in this task.